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Routledge, 2003, 365 p., 0-415-28420-1.
Balmer, J., Greyser, S. .
Revealing the corporation.
London etc.: Routledge, 2003, 365 p., 0-415-28420-1.
Balmer, J., Greyser, S. (2003)
Revealing the corporation,
London etc.: Routledge, 365 p., 0-415-28420-1
Balmer, J., & Greyser, S.
(2003).
Revealing the corporation. Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing. London etc.: Routledge, 365 p..