Peter, J., Donnelly, J. Marketing management : knowledge and skills. Burr Ridge: IRWIN, 1992 943 p. 0-256-09225-7.
Peter, J., Donnelly, J. Marketing management : knowledge and skills. Burr Ridge: IRWIN, 1992 943 p. 0-256-09225-7.
Peter, J., Donnelly, J. (1992) Marketing management : knowledge and skills, Burr Ridge: IRWIN 943 p. 0-256-09225-7.
Peter, J., & Donnelly, J. (1992). Marketing management : knowledge and skills. Text, analysis, cases, plans. Burr Ridge: IRWIN, 943 p.
Peter J, Donnelly J. Marketing management : knowledge and skills: Text, analysis, cases, plans. Burr Ridge: IRWIN; 1992. p. 943 p. ISBN: 0-256-09225-7.