To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy

Liliya Lozanova

Източник

Economic alternatives

Година на издаване

2016

Пор.№

Страници

500-514

Класификационен индекс

УДК	Тематика
339.138	Маркетинг

Ключови думи

Lozanova, L. To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy, , 2016, 500-514.

Lozanova, L. . To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy. : , 2016, 500-514.

Lozanova, L. (2016) To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy, : , 500-514

Lozanova, L. (2016). To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy. Economic alternatives, (4), 500-514.