'Is green in fashion?' Analysing the strategic communication of fashion brands and the attitudes of generation Zconsumers towards environmental issues in the fashion industry

Petra Koudelkova; Denisa Hejlova

Цб II 92592

Детайли

Източник

NORDSCI International Conference on Social Sciences : Book 1-2 : Conference proceedings, 11-13 October 2021 Online Exclusive Event

Издателство

NORDSCI

Страници

35-47

Класификационен индекс

УДК	Значение
3	Обществени науки
061.3	Конгреси. Конференции. Събрания и др.

Том

Book 2

Ключови думи

устойчивост, мода, комуникация

Допълнителна информация

Системен №: 101754
Тематични рубрики: Политика. Междунар. отношения. Световна политика. Дипломация, Икономикс, Финанси. Данъци. Митническо дело. Банково дело, Туризъм, Право

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition) Vancouver

Koudelkova, P., Hejlova, D. 'Is green in fashion?' Analysing the strategic communication of fashion brands and the attitudes of generation Zconsumers towards environmental issues in the fashion industry. NORDSCI, 35-47,.

Koudelkova, P., Hejlova, D. 'Is green in fashion?' Analysing the strategic communication of fashion brands and the attitudes of generation Zconsumers towards environmental issues in the fashion industry, NORDSCI 35-47,.

Koudelkova, P., & Hejlova, D. 'Is green in fashion?' Analysing the strategic communication of fashion brands and the attitudes of generation Zconsumers towards environmental issues in the fashion industry. NORDSCI International Conference on Social Sciences : Book 1-2 : Conference proceedings, 11-13 October 2021 Online Exclusive Event (с. 35-47). NORDSCI. Book 2.

Koudelkova P, Hejlova D. 'Is green in fashion?' Analysing the strategic communication of fashion brands and the attitudes of generation Zconsumers towards environmental issues in the fashion industry. NORDSCI; p. 35-47.