In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.
Mintzberg, H. The Rise and Fall of Strategic Planning,
The Free Press, 1994, 459 p. : with fig., 978-1-4767-5476-5.
Mintzberg, H. .
The Rise and Fall of Strategic Planning.
New York: The Free Press, 1994, 459 p. : with fig., 978-1-4767-5476-5.
Mintzberg, H. (1994)
The Rise and Fall of Strategic Planning,
New York: The Free Press, 459 p. : with fig., 978-1-4767-5476-5
Mintzberg, H.
(1994).
The Rise and Fall of Strategic Planning. Reconceiving Roles for Planning, Plans, Planners. New York: The Free Press, 459 p. : with fig..
