Negation in Ads as a Way of Triggering Consumers`Attention

Rumyana Todorova

Цб II 93878

Детайли

Източник

Cross-Disciplinary and Cross-Cultural Awareness: Essays in Honor of Madeleine Danova

Издателство

St. Kliment Ohridski University Press

Местоиздаване

Sofia

Година на издаване

2023

Страници

616-629

Класификационен индекс

УДК	Значение
659.1	Реклама

Ключови думи

plausible denial, challenges, cognition, confidence culture, реклама, рекламни текстове

Допълнителна информация

Системен №: 117035
Тематични рубрики: Маркетинг. Реклама. Цени. Планиране.

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition) Vancouver

Todorova, R. Negation in Ads as a Way of Triggering Consumers`Attention. Sofia: St. Kliment Ohridski University Press, 2023 616-629,.

Todorova, R. (2023) Negation in Ads as a Way of Triggering Consumers`Attention, Sofia: St. Kliment Ohridski University Press 616-629,.

Todorova, R. (2023). Negation in Ads as a Way of Triggering Consumers`Attention. Cross-Disciplinary and Cross-Cultural Awareness: Essays in Honor of Madeleine Danova (с. 616-629). Sofia: St. Kliment Ohridski University Press.

Todorova R. Negation in Ads as a Way of Triggering Consumers`Attention. Sofia: St. Kliment Ohridski University Press; 2023. p. 616-629.