The Practice of Webrooming in Generation Z: Empirical Analysis on Peruvian Buyers

Aitana Maria Gonzalez Caceres

Цб П II 1626

Източник

Business management

Година на издаване

2025

Пор.№

Страници

60-84

Класификационен индекс

УДК	Значение
339.1	Общи въпроси на търговията. Пазар

Том

XXXV

Ключови думи

поколение Z, потребителско поведение, електронна търговия

Caceres, A. The Practice of Webrooming in Generation Z: Empirical Analysis on Peruvian Buyers. 2025 60-84,.

Caceres, A. (2025) The Practice of Webrooming in Generation Z: Empirical Analysis on Peruvian Buyers, 60-84,.

Caceres, A. (2025). The Practice of Webrooming in Generation Z: Empirical Analysis on Peruvian Buyers. Business management, XXXV (4), 60-84.

Caceres A. The Practice of Webrooming in Generation Z: Empirical Analysis on Peruvian Buyers. Business management. 2025; XXXV(4): 60-84.