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Making Trade Missions Work : A Best Practice Guide to International Business and Commercial Diplomacy

Huub Ruel

Цб II 91638

Детайли

Издателство

Emerald Publishing Ltd

Местоиздаване

Bingley

Година на издаване

2019

Страници

81 p. : with fig., tabl.

Класификационен индекс

УДК	Тематика
339.56	Външно търговски отношения. Внос. Износ. Търг. връзки м/у отделни страни

Ключови думи

пазарна политика, международен бизнес, търговия, търговски отношения, international business

Допълнителна информация

ISBN

978-1-78635-472-3

Отрасъл

Икономика. Икономически науки

Анотация

Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in ‘isolation’, disconnected from the participating firms’ level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model.

Системен №

41147

Допълнителна сигнатура

R 42

Тематични рубрики

Търговия. МИО. Световно стопанство

Инвентаризация

Статус	Брой
Централна библиотека - хранилище (Цб)	1

Making Trade Missions Work : A Best Practice Guide to International Business and Commercial Diplomacy

Детайли

Допълнителна информация

Действия