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An Introduction to Behavioral Economics

Nick Willkinson; Matthias Klaes

Цб I 6112

Детайли

Издателство

Palgrave

Местоиздаване

London

Година на издаване

2018

Страници

599 p.

Класификационен индекс

УДК	Значение
330.16	Икономическо поведение. Физиологични и психологични елементи. Иконом. дух. Интереси

Ключови думи

поведенческа икономика, behavioural economics

Допълнителна информация

ISBN

978-1-137-52412-6

Отрасъл

Икономика. Икономически науки

Анотация

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be ‘rational’, why we so often indulge in ‘irrational’ and self-harming behavior, and also why ‘irrational’ behavior can sometimes serve us well. A perfect book for Economics students taking a module in Behavioural Economics at higher undergraduate level, or for students with an economics background taking a behavioural economics module at Master's level.

Системен №

41247

Допълнителна сигнатура

T 83

Тематични рубрики

Икономика. Икономически теории

Инвентаризация

Статус	Брой
Централна библиотека - хранилище (Цб)	1

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