Cravens, D., Hills, G., Woodruff, R. Marketing Decision Making: Concepts and Strategy. Homewood: Richard D. Irwin, Inc., 1976 781 p. 0-256-01799-9.
Cravens, D., Hills, G., Woodruff, R. Marketing Decision Making: Concepts and Strategy. Homewood: Richard D. Irwin, Inc., 1976 781 p. 0-256-01799-9.
Cravens, D., Hills, G., Woodruff, R. (1976) Marketing Decision Making: Concepts and Strategy, Homewood: Richard D. Irwin, Inc. 781 p. 0-256-01799-9.
Cravens, D., Hills, G., & Woodruff, R. (1976). Marketing Decision Making: Concepts and Strategy. Homewood: Richard D. Irwin, Inc., 781 p.
Cravens D, Hills G, Woodruff R. Marketing Decision Making: Concepts and Strategy. Homewood: Richard D. Irwin, Inc.; 1976. p. 781 p. ISBN: 0-256-01799-9.