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International Business : The New Realities

S. Tamer Cavusgil; Gary Knight; John R. Riesenberger

Цб I 6193

Детайли

Издателство

PEARSON

Местоиздаване

Harlow, England etc.

Година на издаване

2020

Страници

569 p. : with color photos

Класификационен индекс

УДК	Тематика
339.9	Международни икономически отношения. Външностопанска политика. Световно стопанство

Ключови думи

международен бизнес, стратегии, international business, opportunity assessment, international markets, environment, ethics, Corporate Social Responsibility (CSR), sustainability, governance, political systems, legal systems, regional economic integration, financial management, accounting, global firm, human resource management

Допълнителна информация

ISBN

978-1-292-30324-6

Отрасъл

Икономика. Икономически науки

Анотация

The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

Системен №

54410

Допълнителна сигнатура

C 20

Website

www.pearson.com/mylab/management

Тематични рубрики

Търговия. МИО. Световно стопанство

Инвентаризация

Статус	Брой
ДЕПОЗИТЕН ЕКЗЕМПЛЯР (Дп)	1
Централна библиотека - хранилище (Цб)	1

International Business : The New Realities

Детайли

Допълнителна информация

Действия