Социална отговорност на малките и средните предприятия: специфики, устойчивост и управление : Отчет на втори междинен етап. Срок на изпълнение: 10.12.2020 г.
The role of corporate social responsibility (CSR) in the corporate branding process involves managing corporate image and reputation in the minds of others. Contemporary organizations are aware that CSR actions are being carefully monitored not only by consumers, but also by all stakeholders. Enhanced interest in social and environmental issues highlights the need for corporate branding strategies to reflect cultural trends in a wider environment to which organizations belong.
Stoyanova, T., Стоянова, Ц., Stoyanov, P., Стоянов, Ф. Corporate Branding Through Corporate Social Responsibility,
УНСС, 2020, 35-48.
Stoyanova, T., Стоянова, Ц., Stoyanov, P., Стоянов, Ф. .
Corporate Branding Through Corporate Social Responsibility.
София: УНСС, 2020, 35-48.
Stoyanova, T., Стоянова, Ц., Stoyanov, P., Стоянов, Ф. (2020)
Corporate Branding Through Corporate Social Responsibility,
София: УНСС, 35-48
Stoyanova, T.,
Стоянова, Ц.,
Stoyanov, P., &
Стоянов, Ф.
(2020).
Corporate Branding Through Corporate Social Responsibility. Социална отговорност на малките и средните предприятия: специфики, устойчивост и управление : Отчет на втори междинен етап. Срок на изпълнение: 10.12.2020 г. (с. 35-48). София: УНСС.
