The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market

Ermal Bino; Hyder Kamran; Zaheer Ahmed Khan

Цб П II 1655

Детайли

Източник

Economic Alternatives

Година на издаване

2021

Пор.№

Страници

609-621

Класификационен индекс

УДК	Тематика
339.13	Пазар. Анализ на пазара. Търсене. Предлагане. Конкуренция. Маркетинг.

Том

Т. 27

Ключови думи

маркетинг, марка, покупка, потребителско поведение, магазини, посредничество

Допълнителна информация

ISSN: 1312-7462
Отрасъл: Общ отдел
Системен №: 100373
Website: https://www.unwe.bg/eajournal/en/journalissues/article/22015
Тематични рубрики: Маркетинг. Реклама. Цени. Планиране.

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition)

Bino, E., Kamran, H., Khan, Z. The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market, , 2021, 609-621.

Bino, E., Kamran, H., Khan, Z. . The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market. : , 2021, 609-621.

Bino, E., Kamran, H., Khan, Z. (2021) The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market, : , 609-621

Bino, E., Kamran, H., & Khan, Z. (2021). The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market. Economic Alternatives, Т. 27 (4), 609-621.