The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market

Zaheer Ahmed Khan; Hyder Kamran; Ermal Bino

Цб П II 1655

Детайли

Източник

Economic Alternatives

Година на издаване

2021

Пор.№

Страници

609-621

Класификационен индекс

УДК	Значение
339.13	Пазар. Анализ на пазара. Търсене. Предлагане. Конкуренция. Маркетинг.

Том

Т. 27

Ключови думи

маркетинг, марка, покупка, потребителско поведение, магазини, посредничество

Допълнителна информация

ISSN: 1312-7462
Системен №: 100373
Website: https://www.unwe.bg/eajournal/en/journalissues/article/22015
Тематични рубрики: Маркетинг. Реклама. Цени. Планиране.

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition) Vancouver

Khan, Z., Kamran, H., Bino, E. The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market. 2021 609-621,.

Khan, Z., Kamran, H., Bino, E. (2021) The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market, 609-621,.

Khan, Z., Kamran, H., & Bino, E. (2021). The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market. Economic Alternatives, Т. 27 (4), 609-621.

Khan Z, Kamran H, Bino E. The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market. Economic Alternatives. 2021; Т. 27(4): 609-621.