A complete and practical road map to achieving unprecedented business success through digital innovation excellence.
In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening."
His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).
Webb, N. The Digital Innovation Playbook : Creating a Transformative Customer Experience,
John Wiley & Sons, Inc., 2011, 270 p., 978-0-470-94470-7.
Webb, N. .
The Digital Innovation Playbook : Creating a Transformative Customer Experience.
Hoboken, NJ: John Wiley & Sons, Inc., 2011, 270 p., 978-0-470-94470-7.
Webb, N. (2011)
The Digital Innovation Playbook : Creating a Transformative Customer Experience,
Hoboken, NJ: John Wiley & Sons, Inc., 270 p., 978-0-470-94470-7
Webb, N.
(2011).
The Digital Innovation Playbook : Creating a Transformative Customer Experience. Hoboken, NJ: John Wiley & Sons, Inc., 270 p..
