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Weird Ideas That Work: How to Build a Creative Company

Robert I. Sutton

Цб II 92533

Детайли

Издателство

Free Press

Местоиздаване

New York etc.

Година на издаване

2002

Страници

232 p.

Класификационен индекс

УДК	Значение
65.013	Теория и практика на организацията. Психологически въпроси

Ключови думи

креативност, бизнес

Допълнителна информация

ISBN

978-0-7432-2788-9

Отрасъл

Управление. Счетоводство. Реклама

Анотация

Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly—and creative.

Системен №

55733

Допълнителна сигнатура

S 89

Тематични рубрики

Управление

Инвентаризация

Статус	Брой
ДЕПОЗИТЕН ЕКЗЕМПЛЯР (Дп)	1

Действия

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