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Inside content marketing : Econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism

Theresa Cramer
Inside content marketing : Econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
Цб II 91796

Детайли

Издателство
Information Today, Inc.
Местоиздаване
Medford, NJ
Година на издаване
2016
Страници
172 p.
Класификационен индекс
УДК Значение
339.13:004.5 Интернет-маркетинг
077.5 Онлайн социална мрежа. Социални медии
Ключови думи
контент маркетинг, интернет маркетинг, социални мрежи, издателски бизнес, журналистика
ISBN
978-1-937290-06-1
Отрасъл
Управление. Счетоводство. Реклама
Анотация
Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive. "Content marketing might seem like solely the domain of the marketing department. But the smartest companies know that it's actually a collaborative effort. Theresa Cramer tells you why—and she lays out the prescription for how to vastly increase the success of your own program " —Ann Handley, Chief Content Officer, MarketingProfs "There are many ways to generate attention for your product, service, personal brand, or cause. Nearly all require spending boatloads of money on agencies and advertising. Theresa Cramer shows you how content marketing has evolved into the best way to get your ideas out there to grow your business. And it's all free! " —David Meerman Scott, The New Rules of Marketing and PR
Системен №
41675
Допълнителна сигнатура
C 76
Тематични рубрики
Медии. Комуникации. Връзки с обществеността, Маркетинг. Реклама. Цени. Планиране., Информационни технологии. Иновации
Инвентаризация
Статус Брой
Централна библиотека - хранилище (Цб) 1

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