The Impact of Pricing on Brand Equity and Market Positioning

Taulant Kullolli

Цб II 93431

Детайли

Източник

The Membership of Bulgaria in the European Union: Sixteen Years Later : Vol. 1- : October 2023, UNWE - Sofia

Издателство

UNWE Publishing Complex

Година на издаване

2024

Страници

169-178

Класификационен индекс

УДК	Тематика
339.923:061.1	ЕС Европейски съюз (икономически аспект)

Том

Vol. 1. Papers presented in Bulgarian language

Ключови думи

pricing, brand equity, market positioning, pricing strategies, consumer preferences, brand awareness

Допълнителна информация

Отрасъл: Общ отдел
Системен №: 113797
Тематични рубрики: Европейски съюз

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition)

Kullolli, T. The Impact of Pricing on Brand Equity and Market Positioning, UNWE Publishing Complex, 2024, 169-178.

Kullolli, T. . The Impact of Pricing on Brand Equity and Market Positioning. : UNWE Publishing Complex, 2024, 169-178.

Kullolli, T. (2024) The Impact of Pricing on Brand Equity and Market Positioning, : UNWE Publishing Complex, 169-178

Kullolli, T. (2024). The Impact of Pricing on Brand Equity and Market Positioning. The Membership of Bulgaria in the European Union: Sixteen Years Later : Vol. 1- : October 2023, UNWE - Sofia (с. 169-178). UNWE Publishing Complex. Vol. 1. Papers presented in Bulgarian language