Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Robinson, M. Marketing Big Oil : Brand Lessons from the World's Largest Companies. New York: Palgrave Macmillan, 2014 153 p. 978-1-349-48226-9.
Robinson, M. Marketing Big Oil : Brand Lessons from the World's Largest Companies. New York: Palgrave Macmillan, 2014 153 p. 978-1-349-48226-9.
Robinson, M. (2014) Marketing Big Oil : Brand Lessons from the World's Largest Companies, New York: Palgrave Macmillan 153 p. 978-1-349-48226-9.
Robinson, M. (2014). Marketing Big Oil : Brand Lessons from the World's Largest Companies. New York: Palgrave Macmillan, 153 p.
Robinson M. Marketing Big Oil : Brand Lessons from the World's Largest Companies. New York: Palgrave Macmillan; 2014. p. 153 p. ISBN: 978-1-349-48226-9.
