Although the Web was initially conceived as a vehicle for delivering documents, it is now being used as a platform for sophisticated interactive applications which could offer businesses numerous advantages, such as instant access, automatic upgrades, and opportunities for collaboration on a massive scale. Modern business Web applications, as part of the modern e-business solutions, follow the users’ constantly increasing requirements for efficiency, personalization, integration with accounting and payment systems, instant notification, automatic updates of changes to pricing, products and customers, and so on. Thus, creating Web applications requires a different approach than traditional applications and involves the integration of numerous technologies. This book will introduce you to the Web technologies and give you basic experience with different approaches to creating business Web applications. In the process you will learn about markup languages, scripting languages, network protocols, server-side and client-side programming, and see how they all work together to deliver Web applications. The second part of the book is devoted to developing a modern online store using the Magento e-commerce software. Magento offers a lot of ready-to-use built-in capabilities, such as catalog management, promo pricing and coupon codes, detailed statistics, security measures and SEO options. The book ends with a discussion of the basic aspects of Internet advertising and introduction to search engine advertising.
Malinova, A., Golev, A., Rahneva, O. Developing Business Web Applications,
Plovdiv University "Paisii Hilendarski", 2013, 186 p., 978-3-99034-204-6.
Malinova, A., Golev, A., Rahneva, O. .
Developing Business Web Applications.
Plovdiv: Plovdiv University "Paisii Hilendarski", 2013, 186 p., 978-3-99034-204-6.
Malinova, A., Golev, A., Rahneva, O. (2013)
Developing Business Web Applications,
Plovdiv: Plovdiv University "Paisii Hilendarski", 186 p., 978-3-99034-204-6
Malinova, A.,
Golev, A., &
Rahneva, O.
(2013).
Developing Business Web Applications. Plovdiv: Plovdiv University "Paisii Hilendarski", 186 p..
