Загл. на бълг. ез.: Дигиталният маркетинг в банкирането на дребно: анализ на създаването и доставянето на стойност за клиента
Faculty of Management and Administration
Departament of Marketing and Strategic Planning
References : p. 118-122
Rashiti, L. Digital marketing in retail banking : customer value creation and delivery,
University of National and World Economy, May 2022, 162 p. : with tabl., graf..
Rashiti, L. .
Digital marketing in retail banking : customer value creation and delivery.
Sofia: University of National and World Economy, May 2022, 162 p. : with tabl., graf..
Rashiti, L. (May 2022)
Digital marketing in retail banking : customer value creation and delivery,
Sofia: University of National and World Economy, 162 p. : with tabl., graf.
Rashiti, L.
(May 2022).
Digital marketing in retail banking : customer value creation and delivery. Ph. D. thesis for the award of the scientific degree "Doctor of Philosophy". Sofia: University of National and World Economy, 162 p. : with tabl., graf..
