Cross-Cultural Marketing Stratefies: Bridging the Gap in International Management

Brunela Trebicka

Цб II 93431

Детайли

Източник

The Membership of Bulgaria in the European Union: Sixteen Years Later : Vol. 1- : October 2023, UNWE - Sofia

Издателство

UNWE Publishing Complex

Година на издаване

2024

Страници

443-455

Класификационен индекс

УДК	Значение
339.923:061.1	ЕС Европейски съюз (икономически аспект)

Том

Vol. 1. Papers presented in Bulgarian language

Ключови думи

cross-cultural marketing, consumer behaviour, brand perception, cultural dimensions

Допълнителна информация

Системен №: 113909
Тематични рубрики: Европейски съюз
Предметни рубрики: Европейски съюз и България - икономическо развитие

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition) Vancouver

Trebicka, B. Cross-Cultural Marketing Stratefies: Bridging the Gap in International Management. UNWE Publishing Complex, 2024 443-455,.

Trebicka, B. (2024) Cross-Cultural Marketing Stratefies: Bridging the Gap in International Management, UNWE Publishing Complex 443-455,.

Trebicka, B. (2024). Cross-Cultural Marketing Stratefies: Bridging the Gap in International Management. The Membership of Bulgaria in the European Union: Sixteen Years Later : Vol. 1- : October 2023, UNWE - Sofia (с. 443-455). UNWE Publishing Complex. Vol. 1. Papers presented in Bulgarian language.

Trebicka B. Cross-Cultural Marketing Stratefies: Bridging the Gap in International Management. UNWE Publishing Complex; 2024. p. 443-455.