Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Richard Banfield; Martin Eriksson; Nate Walkingshaw

Цб II 92535

Детайли

Издателство

O`Reilly

Местоиздаване

Beijing etc.

Година на издаване

2017

Страници

217 p.

Класификационен индекс

УДК	Тематика
316.46	Ръководство (лидерство) и авторитет
339.138	Маркетинг

Ключови думи

продуктов мениджмънт, управление на продуктите

Допълнителна информация

ISBN

978-1-491-96060-8

Отрасъл

Икономика. Икономически науки

Анотация

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. This insightful book presents interviews with nearly 100 leading product managers from all over the world.

Системен №

55735

Допълнителна сигнатура

B 19

Тематични рубрики

Статистика. Демография. Социология, Маркетинг. Реклама. Цени. Планиране.

Инвентаризация

Статус	Брой
ДЕПОЗИТЕН ЕКЗЕМПЛЯР (Дп)	1

Действия

APA Chicago / Turabian (16th edition) Harvard MLA (7th edition)

Banfield, R., Eriksson, M., Walkingshaw, N. Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, O`Reilly, 2017, 217 p., 978-1-491-96060-8.

Banfield, R., Eriksson, M., Walkingshaw, N. . Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. Beijing etc.: O`Reilly, 2017, 217 p., 978-1-491-96060-8.

Banfield, R., Eriksson, M., Walkingshaw, N. (2017) Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, Beijing etc.: O`Reilly, 217 p., 978-1-491-96060-8

Banfield, R., Eriksson, M., & Walkingshaw, N. (2017). Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. Beijing etc.: O`Reilly, 217 p..