Kim, W., Mauborgne, R. Blue Ocean Strategy,
Harvard Business School Press, 2005, 240 p., 1-59139-619-0.
Kim, W., Mauborgne, R. .
Blue Ocean Strategy.
Boston etc.: Harvard Business School Press, 2005, 240 p., 1-59139-619-0.
Kim, W., Mauborgne, R. (2005)
Blue Ocean Strategy,
Boston etc.: Harvard Business School Press, 240 p., 1-59139-619-0
Kim, W., & Mauborgne, R.
(2005).
Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston etc.: Harvard Business School Press, 240 p..
