The cultural diversity within many major projects require those managing them to adapt their project management approach to be in harmony with the preferences and behaviours of stakeholders from these cultures; failure to do so can lead to misunderstandings about the project’s purpose and structure; significant difficulties in implementation and in some cases, to conflict or litigation. Omar Zein's Culture and Project Management explores the cultural impact on projects and their management, providing the reader with an understanding of the main elements of cross-cultural theory within the project context.
