Digital marketing in retail banking - analysis of managers` attitudes

Lulzim Rashiti; et al.

Цб П II 1626

Източник

Бизнес управление

Година на издаване

2023

Пор.№

Страници

23-46

Класификационен индекс

УДК	Тематика
336.71	Банки. Банково дело. Банкови операции
339.138	Маркетинг

Том

XXXIII

Ключови думи

digital marketing, retail banking, social networks, digitalization

Rashiti, L., al., e. Digital marketing in retail banking - analysis of managers` attitudes, , 2023, 23-46.

Rashiti, L., al., e. . Digital marketing in retail banking - analysis of managers` attitudes. : , 2023, 23-46.

Rashiti, L., al., e. (2023) Digital marketing in retail banking - analysis of managers` attitudes, : , 23-46

Rashiti, L., & al., e. (2023). Digital marketing in retail banking - analysis of managers` attitudes. Бизнес управление, XXXIII (2), 23-46.