Complementary Currency Systems Bridging Communities : Proceedings of 6th Biennial RAMICS Congress, 27-29 October, 2022, University of National and World Economy, Sofia, Bulgaria
The purpose of this article is to examine the consumer impact of the Ecolabel on the purchase decision. The studied target group is Generation Z. The choice to study this generation is due to two factors. This is the generation that grew up with information technology and social networking. This changes their attitude towards a faster revolution in all areas, the increased interest in healthy eating and environmentally friendly products and packaging. Products bearing the European Eco-label - certify that they are not harmful to the environment, like their other substitutes, during operation. This is because they meet a number of well-established, specific environmental criteria that have been adopted within the European Union and are based on product life cycle assessment. They cover and take into account the environmental impacts during all stages of
the product's operation, including the production, use and disposal of the product. The environmental criteria are approved after consultation with all stakeholders - incl. representatives of industry, consumers, environmental organizations, retailers and public organizations. A marketing survey was conducted among 400 consumers living mainly in large cities. Half of the surveyed sample of consumers are educated people, with a standard of living from medium to high standard, the other half are people living in large cities with secondary education with a low standard of living. The aim of
the study is to show the differences in the way of shopping in the two target groups and how their education and their higher standard of living affect.
Nakova, R. The Impact of Ecolabel Knowledge to Purchase Decision,
Monetary and Economic Research Center /MRC/, 2023, 92-121.
Nakova, R. .
The Impact of Ecolabel Knowledge to Purchase Decision.
Sofia: Monetary and Economic Research Center /MRC/, 2023, 92-121.
Nakova, R. (2023)
The Impact of Ecolabel Knowledge to Purchase Decision,
Sofia: Monetary and Economic Research Center /MRC/, 92-121
Nakova, R.
(2023).
The Impact of Ecolabel Knowledge to Purchase Decision. Complementary Currency Systems Bridging Communities : Proceedings of 6th Biennial RAMICS Congress, 27-29 October, 2022, University of National and World Economy, Sofia, Bulgaria. Sofia: Monetary and Economic Research Center /MRC/, 92-121.
