Environmental Marketing : Strategies, Practice, Theory, and Research

Ed.: Alma Mintu-Wimsatt; Michael Jay Polonsky

Цб II 81251

Издателство

Routledge

Местоиздаване

New York etc.

Година на издаване

1995

Страници

415 p.

Класификационен индекс

УДК	Тематика
339.13	Пазар. Анализ на пазара. Търсене. Предлагане. Конкуренция. Маркетинг.

Ключови думи

маркетинг

Environmental Marketing : Strategies, Practice, Theory, and Research, Routledge, 1995, 415 p., 978-1-56024-927-6.

. Environmental Marketing : Strategies, Practice, Theory, and Research. New York etc.: Routledge, 1995, 415 p., 978-1-56024-927-6.

(1995) Environmental Marketing : Strategies, Practice, Theory, and Research, New York etc.: Routledge, 415 p., 978-1-56024-927-6

(1995). Environmental Marketing : Strategies, Practice, Theory, and Research. New York etc.: Routledge, 415 p..